Introduction

Ironbark Country is a uniquely Australian Company specialising in the needs of country communities and their businesses.

Ironbark County people take fulfilment from their ethical business practices, engaging the best quality people with well established practical skills and commitment to country people. We have first hand practical experience in what works and therefore how to best manage and implement your requirements.

The primary market area is Regional Australia with emphasis being given to the Central Western Region of NSW.

Our secondary market is the world market, which will be addressed through the Internet, seeking Associates and Alliances in other countries with people interested in community and business development.

Ironbark Country Vision

To have a positive influence on the growth and development of Regional Australia.

Mission Statement

To satisfy regional and community needs in developing and growing their communities:

• By collaboratively gathering and creatively integrating people, processes and information using practical experience and knowledge;
• By providing easy access to a range of specialists that are relevant and practical;
• By delivering low stress innovation into projects and working relationship, through practical facilitation;
• By delivering cost effective practical projects on time and exceeding expectations.
• By building a sustainable best practice Framework for community and business development in country areas.

Ironbark Country Unifying Business Values

Integrity - Honesty and trust without compromise.
Performance - Reliable results, exceeding expectations, consistently.
Learning - Continuous learning and sharing of knowledge and ideas.
Technology - Support, not control of business strategy.
Innovation - Creativity and practical implementation with partners.
Teamwork - Collaborative teams making it easier.
Community - As we receive, so we must give back.

The Directors

Peter Sergeant - Director

Peter started his first business in 1967. An agricultural machinery sales and service business in Central NSW, he was twenty-four and just married. As he says it was fun struggling to survive in those early years. After fourteen years, the drought of the early 1980s forced him to close the business, which had become one of the biggest in Australia.

Not daunted by this, Peter has spent the time since then working with business and communities, developing and testing ideas with emerging technologies that looked promising. Along the way Peter has researched and tested many methodologies relating to businesses and communities, their related structures, technology and their role in Regional Development.

Peter is also an excellent motivational speaker and has delivered countless seminars and workshops on business and community development across Australia.

Because of Peter's real interest in improving regional areas he is relocating to Bathurst NSW after living in Sydney for the past 20 years where he has developed a large contact base for generating opportunities for regional Australia.

Ron's career started in the early 1960's with a short stay in the insurance industry before moving into take over the family business, The House of Jean Fox, a bridal gown business started by his mother in 1932.

During his long career in the Bridal industry he has become well known across Australia for his marketing and business acumen, having been involved with all facets of this very competitive industry from manufacturing, importing, exporting, franchising and of course retailing. As a pioneer of the Japanese wedding business in Australia he has been able to develop his hobby of collecting foxes, vintage cars and photography.

Ron has almost completed the succession of the Jean Fox business to the next generation. Being a country boy from Albury NSW he is once again enjoying his involvement, with rural businesses and their communities.